Introducing Purple Shampoo from Elvive Colour Protect, Britain's number 1 for coloured hair. Highlighted brunette, blonde, and grey hair can become yellow and brassy over time. Purple colour is the opposite to yellow on the colour wheel, the purple within the Purple shampoo formula helps neutralise yellow tones. Our new specialist colour correcting Purple formula nourishes hair & neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful.

Suitable for blonde, highlighted, and silver hair.

Aqua / Water Sodium Laureth Sulfate Coco-Betaine Glycol Distearate Cocamide MIPA CI 60730 / Acid Violet 43 Sodium Lauryl Sulfate Sodium Chloride Sodium Benzoate Sodium Hydroxide Trideceth-6 Iris Florentina Root Extract Polyquaternium-7 Polyquaternium-10 Salicylic Acid Limonene Linalool Benzyl Salicylate Benzyl Alcohol Benzophenone-4 Amodimethicone Alpha Isomethyl Ionone Carbomer Citric Acid Citronellol Cetrimonium Chloride Butylene Glycol Coumarin Hexylene Glycol Amyl Cinnamal Parfum / Fragrance (F.I.L C226042/2)

Use once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well and follow with our Purple Conditioner.

Keep out of reach of children. Wear suitable gloves. Avoid contact with eyes. In case of contact with eyes rinse immediately and thoroughly. Only use for hair colour correction purposes.